Omron investing in the safety of American eggs

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Omron Automation & Safety in the United States is investing in the egg-marking technology of Ten Media. This will see Omron providing Ten Media with production and purchasing services, automation hardware and technical support. ‘By securing Omron as a partner, we’ve fortified our bench and automation capabilities’, says Mitchell Chait, President of Ten Media.

American firm Ten Media is building a technology that is to ensure the safety and quality of all egg production in the United States and render it transparent for supervisory boards, buyers and consumers. Omron is the only provider of automation technology to Ten Media and views this as a good step towards further growth in the market of safety applications for the food industry.

Omron has purchased a minority interest to the tune of 500 million dollars. ‘The opportunity to participate as an investor in Ten Media is extremely exciting for our company. The delivery of food safety solutions to the U.S. egg industry and consumers closely aligns with Omron’s core corporate ethos of working for the benefit of society’, says Gregg Holst, President and Chief Operating Officer of Omron Pan-Amerika.

Holst said Omron expects income from the investment ‘will be earnings enhancing starting in FY2012, with the potential for significant additional value from the equity shareholding in the medium term’. Ten Media’s newest product line will commence deployment with Omron components during 2012.

Chait is delighted about the partnership with Omron. ‘Omron is a veteran technology innovator with more than 75 years of operating history and successes. Their expertise spans automation, security, industrial safety, healthcare and sensing.’

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Maurice Bonn

Manager Integrated Marketing Communication Omron EMEA

 

Developer of marketing communication programs at the intersection of business and design bridging rational and creative minds.