Smart packaging can talk

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Omron Industrial Automation is a leading manufacturer of technologically advanced industrial automation products and application expertise.

New packaging materials are not only more sustainable but also smarter. Near field communication (NFC) allows brand owners to communicate with their customers as well. It is predicted that this application will be widespread within a couple of years.

NFC can be regarded as the successor to Radio Frequency Identification (RFID), which can identify an object by means of radio signals. The chip can be placed inside objects and contains an identification code that can be read remotely. In contrast to RFID, NFC can communicate in several directions at once and process information independently.

In combination with a mobile telephone, this two-sided communication presents manifold possibilities. By adding an NFC chip to the packaging, the product can connect to the Internet through the phone. This enables brand owners to communicate with their customers.

The NFC chip gives packaging and graphic products an additional function, namely that of two-sided communication medium. The consumer is provided with information on the product and the authenticity of the product is confirmed. In the consumer goods industry the possibilities for using this NFC chip are nigh on unlimited. Those taking medication, for example, can be put in direct contact with the manufacturer and read additional information about the medication.

According to experts, NFC is the future, signifying the third technological revolution after the advent of the PC and the Internet. For the time being, the technology is still in its infancy, because few telephones are equipped with NFC. Google and Nokia anticipate that from 2014 it will no longer be possible to imagine life without the technology.

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Omron Europe

Omron Industrial Automation is a leading manufacturer of technologically advanced industrial automation products and application expertise. From its European headquarters in Hoofddorp, near Amsterdam in the Netherlands, she operates locally in every European country and is dedicated to providing unrivaled automation products and customized expert solutions for any industry.

The product portfolio includes state of the art Factory Automation services & Know-How, Sensors and Safety, Mechatronics and Drives, Industrial Components and Vision Systems.