Connecting the dots in Digitalization and Industry 4.0 Lucian Dold, General Manager Product & Channel Marketing at Omron Europe Lucian Dold does not only foster the past and embrace the future in his professional activities as General Manager Product & Channel Marketing at Omron Europe, he also does so in his spare time. His home in Germany is characterized by a massive antenna through which Lucian connects to radio amateurs across the globe. Lucian switches effortlessly between vintage connectivity and technological developments that will shape the connectivity of the digital future. 'I am currently writing a research proposal at Middlesex University on Industry 4.0 and vertical integration', Lucian starts. 'Both developments have really caught my imagination and I find it very inspiring to continue to gain more knowledge and experience with the subject matter. There is much noise in the market and attention for these developments, both positive and controversial as with the use of Big Data. My focus is to find the tangible added value for machine builders and end users who use our automation solutions.' Passionately talking about the contacts he has with clients in the Food & Beverage Industry, Automotive and Pharma across EMEA countries, Lucian is devoted to demonstrate that the added value for manufacturers is not only in components from Omron, but in all encompassing innovation solutions that improve flexibility, quality and output. 'Trends like mass customization, shortest product-to-market times, and better use of existing resources can be accomplished by using the potential of digital transformation linked to Industry 4.0.' Based at the European Headquarters of Omron in Amsterdam, Lucian has been active for Omron in a wide variety of product & marketing management functions since 2001. His background in mechatronic engineering certainly helps to interpret the demands in the EMEA manufacturing market. Lucian favours a very practical approach to benefit his clients: 'With all new developments it is best to start small and gradually expand to learn along the way. Or as Mark Zuckerberg once said: "Done is better than perfect".'
Omron Industrial Automation is a leading manufacturer of technologically advanced industrial automation products and application expertise. From its European headquarters in Hoofddorp, near Amsterdam in the Netherlands, she operates locally in every European country and is dedicated to providing unrivaled automation products and customized expert solutions for any industry. The product portfolio includes state of the art Factory Automation services & Know-How, Sensors and Safety, Mechatronics and Drives, Industrial Components and Vision Systems.
Food & Beverage Manufacturing
The Dynamics of Smart Manufacturing Robert Brooks, European Industry Marketing Manager F&B at Omron Europe With over 25 years of experience at Omron, Robert Brooks is a popular speaker at many food manufacturing conventions. Omron's European Industry Marketing Manager F&B seeks to open a dialogue with machine builders and end users in the industry about the dynamics of smart manufacturing and Human-Machine collaboration. The main responsibilities of Robert at Omron include the development of marketing strategies and related deliverables based on Omron's corporate strategy and channel structure, taking into consideration societal changes and trends, and providing solutions that add value to Food & Beverage manufacturers. Looking at the opportunities of the future from Omron's Headquarters in Amsterdam, Robert does not lose sight of the practical solutions which are available today. Robert: 'There still is much potential for manufacturers in current robotic and vision solutions to significantly improve productivity and the quality of the final product. In our journey towards better resource efficiency it is interesting to think about the role humans will play in the future workplace. Human-Machine interaction is developing rapidly. Our showcase 3rd generation collaborative robot Forpheus at the Hannover Messe is a good example. Omron has enabled the robot to interact with, learn from and even tutor humans.' There is a host of applications for all kinds of autonomous and collaborative robots in the food sector. 'Even after more than 25 years with Omron in this industry my job is still full of exciting new developments', Robert explains enthusiastically. 'Innovation is in our DNA at Omron. Our organizational structure allows individuals to really make a personal difference, while our position as a global industry leader in automation enables us to make an impact on the manufacturing industry.' Referring to the DNA of Omron, Robert cites a quote from Omron's founder Mr. Kazuma Tateisi:"To the machine, the work of the machine, to man the thrill of further creation". 'This quote from decades ago still holds true today. It is not just about robotics, but about technology as a whole, including Artificial Intelligence. These are exciting times and I look forward to the realization of Industry 4.0 throughout our industry!', Robert concludes.